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Our principles of investing

Our principles of investing cover four areas we believe are the most important aspects of investing. 

  1. Before you start
  2. Your first steps
  3. Reducing unnecessary risk
  4. Staying invested

1. Before you start

Before you start to invest, you’ll need to take a close look at your current financial situation and commitments. You’ll find investing less stressful if you have your household finances under control.


2. Your first steps

Make sure you establish your financial priorities so you understand exactly what you want from your investments. By having a clear set of goals, you’ll be ready to put your money to work.


3. Reducing unnecessary risk

The risk of financial loss is unavoidable when investing. You can reduce its impact by recognising the level of risk you’re prepared to accept and diversifying your portfolio accordingly.


4. Staying invested

A long-term view is essential for successful investing, so you shouldn’t be deterred by short-term setbacks. Time in the market, not timing the market, is what matters.


Are you ready to invest?

If you’re still unsure about whether you’re ready to invest, use our tool to help you decide. It’ll help you work out what stage you’re at, so you know the next step to take.

Planning for the long term

Successful investing requires careful planning. Whatever your future goals, get organised now with the help of these tips and tools.

Make better decisions

Get some strategic insight on today's markets. Follow the latest industry news and analysis to keep your portfolio in tip-top shape.


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