Shares are versatile enough to fit into different strategies, whether you’re investing for growth or income or hunting for value. However, picking individual shares requires time and skill, so this approach is usually more suitable for experienced investors.
- Shares potentially generate greater returns- in the form of capital gains and in some cases dividends- than cash and bonds
- Shares also carry higher risk than cash and bonds, as the share price rises and falls according to the fortunes of the underlying company
- Make sure your portfolio is properly diversified by spreading your money across different sectors, regions and asset classes.
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The value of investments can fall as well as rise and you may not get back what you invest. If you’re not sure about investing, seek independent advice.