Barclays Price Improver™

Barclays Price Improver™ gives you the best price available from our selected Retail Service Providers (RSPs) every time you buy or sell shares, Exchange Traded Funds, investment trusts or Real Estate Investment Trusts on the London Stock Exchange.

Every time you place an order within a Barclays Smart Investor account, we go the extra mile to make sure you’re getting the best available price. Through our Price Improver, 90% of qualifying deals1 placed between April 2017 and April 2018 got a better price than the quoted price on the London Stock Exchange (LSE).

How Price Improver works

Barclays Price Improver

What has Price Improver delivered?

  • 90% of deals placed received an improved price3
  • We improved customer returns by an average of £16.14 per deal3
  • 7.5% of deals placed benefited from at least £50 per deal3
  • In 2018, 27% of deals placed on Smart Investor have seen commission costs covered as Price Improver has gained or saved customers a minimum of £6 per deal.

The value of investments can fall as well as rise and you could get back less than you invest. If you’re not sure about investing, seek independent advice.

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Start investing with an account designed to suit your needs. It's quick and easy to get started. Remember that investments can go down or up in value, so you could get back less than you invest.

Investment ISA

Make the most of your tax-free ISA allowance before you invest anywhere else.

Tax laws are subject to change. The value of the various tax benefits to you depends on your personal circumstances.

Investment Account

An easy to use account, designed for when you’ve already considered using your Investment ISA but still have money to invest.

1 Applies to deals placed on the London Stock Exchange within a Barclays Investment Account and Investment ISA across the following asset classes – stocks and shares, Exchange Traded Funds, investment trusts and Real Estate Investment Trusts

2 Other providers in the marketplace use a similar methodology for the bid/offer (sell/buy) model

3 April 17-April 18 results. ‘Improved Price’ means that the price each equity trade was dealt at that time, was better than the price offered by the London Stock Exchange (LSE) at the time of dealing.


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